All posts filed under: Industry Talks

Maximise Your Revenue Over the Christmas Period

As hoteliers, we all know that the Christmas period is a sure-fire money maker. However, it is always our job to increase sales over Christmas to maximise the revenue. I am sure you have your ideas, but we can get stuck in our ‘usual’ ideas. That is exactly why I am writing this, in the hope that I may inspire you with some fresh ideas to use. A Christmas Market of Your Own We all know that visiting a Christmas market is something magical and festive and almost all families love to go to at least one. The reason for holding your own is two-fold. Of course, increase your own revenue, but also, to strengthen relationships with other local businesses, and, to form new ones. This gives you plenty of room to make money. You can set up plenty of stalls of your own that could include things such as mulled wine, hot beer, a BBQ with roasted chestnuts and burgers/hot dogs, to name a few. All of these things are cheap to set up …

5 Tactics for your Travel Email Marketing to Take Flight

Email marketing is an important strategy for travel and hospitality brands. With high competition to get your travel marketing noticed online, nailing your email marketing strategy is a great alternative to paid channels and a way to stay at the forefront of everyone’s mind. The best brands use the “owned” email marketing channel to engage with their audience and drive sales. Here are 5 tactics to up your travel email marketing.

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An Elephant, a Goldfish and a Swan. Turning Around a Failing Hotel

You feel as if you are doing all you can to keep your revenue up for your hotel. You are advertising on OTA’s and across social media. You have invested in some training for your staff and you have applied a lot of advice you have read on the internet, or at least you think you have. So why is it then that your hotel still seems to struggle to make a profit? Or worse, it isn’t making a profit at all. So where are you going wrong? What else can you do? Why is nothing working? Here we will examine the process of turning around a failing business and what you need to be doing differently to make it happen.

personalization

The Importance of Personalization

As a hotelier, you know the importance of customer service. It is, in fact, the most crucial aspect of your work. You know, that the more you try for them, the more your customers will appreciate your work. If you ensure excellent service, you will get great reviews and returning guests. One of the best ways to ensure that, is by making their experience one of a kind. Today, we will have a closer look at personalization in the hospitality industry.