As hoteliers, we all know that the Christmas period is a sure-fire money maker. However, it is always our job to increase sales over Christmas to maximise the revenue. I am sure you have your ideas, but we can get stuck in our ‘usual’ ideas. That is exactly why I am writing this, in the hope that I may inspire you with some fresh ideas to use. A Christmas Market of Your Own We all know that visiting a Christmas market is something magical and festive and almost all families love to go to at least one. The reason for holding your own is two-fold. Of course, increase your own revenue, but also, to strengthen relationships with other local businesses, and, to form new ones. This gives you plenty of room to make money. You can set up plenty of stalls of your own that could include things such as mulled wine, hot beer, a BBQ with roasted chestnuts and burgers/hot dogs, to name a few. All of these things are cheap to set up …
On Monday I wrote part 1 of this article where I looked at the look and feel of your website and booking page and how that can help drive your conversions up. We also explored the use of testing and effectively utilising OTA’s and what they can offer you.
Have you ever wondered what it is that OTA’s do that kicks their conversion rates through the roof? What is it that they do to make their presence so well felt and received? Why are they so successful in obtaining bookings and why can you never seem to achieve the same with your own direct bookings platform?
Email marketing is an important strategy for travel and hospitality brands. With high competition to get your travel marketing noticed online, nailing your email marketing strategy is a great alternative to paid channels and a way to stay at the forefront of everyone’s mind. The best brands use the “owned” email marketing channel to engage with their audience and drive sales. Here are 5 tactics to up your travel email marketing.
The world of travel is changing all the time. In fact, it is one of the most diverse and rapidly changing industries in the world. As more and more travel shows are being aired and more people become aware of their options, thanks to the internet, the range of choice is expanding almost on a daily basis and producing trends you never thought would exist.
In part one I reviewed what the Membership Economy is and how you might be able to use the modal to increase your revenue for good. In part two I am going to outline some of the ideas you can implement in order to take full advantage of the growing trend of a membership economy style business.
The Membership Economy shows us that the world around us is changing on a daily basis. From electric cars, the swipe left or right concept, to the return of fascist ideology in the mainstream. We are constantly having to adapt and change our daily practices to survive in the world we live in.
You feel as if you are doing all you can to keep your revenue up for your hotel. You are advertising on OTA’s and across social media. You have invested in some training for your staff and you have applied a lot of advice you have read on the internet, or at least you think you have. So why is it then that your hotel still seems to struggle to make a profit? Or worse, it isn’t making a profit at all. So where are you going wrong? What else can you do? Why is nothing working? Here we will examine the process of turning around a failing business and what you need to be doing differently to make it happen.
A statement in response to the CMA investigations into Big OTA’s Recently it has been revealed that some of the major OTA’s such as booking.com and Expedia.com are under investigation by the CMA for malpractice. The concerns for the investigation according to the BBC are;
As a hotelier, you know the importance of customer service. It is, in fact, the most crucial aspect of your work. You know, that the more you try for them, the more your customers will appreciate your work. If you ensure excellent service, you will get great reviews and returning guests. One of the best ways to ensure that, is by making their experience one of a kind. Today, we will have a closer look at personalization in the hospitality industry.