All posts tagged: Hospitality

5 Tactics for your Travel Email Marketing to Take Flight

Email marketing is an important strategy for travel and hospitality brands. With high competition to get your travel marketing noticed online, nailing your email marketing strategy is a great alternative to paid channels and a way to stay at the forefront of everyone’s mind. The best brands use the “owned” email marketing channel to engage with their audience and drive sales. Here are 5 tactics to up your travel email marketing.

How Can You Advertise Your Hotel?

Managing a hotel is a quite difficult job, to begin with. You have to make sure everything is top-notch so that your customers feel welcome and go back. However, what do you have to do to attract customers to visit your hotel in the first place? Let’s have a look at some ideas on how to advertise your business.

hotel room

The Hotel Room of the Future

Technology is changing the World. It affects almost all aspects of our lives. That means, it also has an impact on the travel industry. I have already spoken about the possible future of hospitality, where I have briefly mentioned the concept of a smart hotel room. Today, I will expand on this idea and discuss the possibilities that lie ahead of us.

Sporting Events

Sporting Events – Are They Beneficial for the Host Countries?

Hoteliers know, that their revenue doesn’t grow the same way all throughout the year. Often, it depends on the climate. Sometimes, however, it is a man, not weather conditions, that affects the number of tourists visiting a given country. Sporting events, because they will be the subject of this article, can drastically change the number of foreign visitors, as well as the entire economy of the country. But are they truly worth it?

Greece Crisis

Has There Ever Been a Crisis in the Greek Hotel Industry?

The Recent decade has been startling for many countries. The crisis of 2008 and the events that came after it shook the World. Many nations were left in disarray. One that had a particularly hard time was Greece. It was one of the countries most affected by the crisis. But with so many tourists visiting it each year we have to ask ourselves a question. Has there been a crisis in the Greek hotel industry? The Overview of the Crisis The debt crisis in Greece was a result of the financial crisis of 2008. Its results came in the form of sudden reforms as well as saving measures and as a result impoverishment of the society and the collapse of the domestic market The crisis has shaken the Greek economy. Still, to this day it cannot escape the consequences. And they are devastating. The debt reaches 180% of the country’s GDP. And despite receiving €326 bn in bailout loans, it still struggles. The unemployment rate of nearly 25% is the highest in Europe, and Greece …