Bidroom Plans To Expand In France
06. 11. 2018, Paris-Online Travel Community Bidroom aims to strengthen its position in France as a fair hotel booking alternative that transforms the hospitality market. Mrs. Isabelle Gelée, who has a rich track record as an international hospitality Consultant will lead the sales expansion into french-speaking countries as Bidroom’s General Sales Agent from Paris.
France becomes a new sales priority for Bidroom one month after the new Board of Directors with a new CEO has been announced. Francesco Monaco, Bidroom’s Chief Commercial Officer, expects considerable growth from the market. In his opinion, French hoteliers express interest in partnership with a fair booking platform as their numbers of guests peak with a steady increase in commissions from big OTAs (Online Travel Agencies). Research on the hotel market indicates that hotel occupancy in France has increased in the last decade to reach 61. 1% in 2017 (French national institute of statistics and economic studies, 2017).
Mrs. Isabelle Gelée, who is a French national, joined Bidroom as she was seduced by the idea of bringing equity in the hospitality industry, the platform allows hoteliers to increase their margins. She has a Master's Degree in Management of International Hotel Services and she gained her vast experience in the hospitality industry by working in Europe, Africa and North America for major hotel chains such as Scandic, IHG, Best Western and Hilton, for which she managed international sales from Paris. Now, she’ll lead sales efforts for Bidroom from her office in the French capital.
In 2018 Bidroom not only expanded its Board of Directors with 3 past members of Apollo Hotels. Back in May 2018 the Dutch hotel booking company formed a partnership with Visa Inc to promote Bidroom to 54 mln. European Visa premium cardholders. With an annual subscription for Bidroom, frequent travelers can presently access over 120,000 hotels in 128 countries.